Three-year vision incorporates expanded footprint, ambitious targets for marketing and job growth
Elizabethtown, N.C. – August 8, 2017. The board of directors of The Southeastern Partnership has approved a strategic marketing plan that will guide the regional economic development organization’s work during the coming three years. The nine-page strategy outlines direct marketing, product development, research and technology activities, collaborative engagement, regional advocacy and more.
“The plan is pretty specific about what we need to do,” says Chuck Horne, a Southeastern Partnership board member who chaired the 15-member committee that drafted the plan. Like the previous plan, the strategy quantifies results the board is seeking from now through mid-2020:
- Encourage the arrival of 18 or more new companies to the region;
- Support the creation of at least 1,080 new jobs; and
- Attract at least $540 million in private capital investment.
“We set some lofty but attainable goals,” says Horne, an Anson County businessman. “The Southeast Region has had great success over the last three years, and we want to build on that.”