Commission’s 2010-2011 Performance Report Shows Record Year for Client Visits
While the “Great Recession” continues to slow the pace of job-creation and industrial investment nationally, there are signs that corporate officials are eager to learn more about the Southeast Region as a business destination. Between July 2010 and June 2011, the Commission’s marketing staff met personally with 48 clients. “We had our best year ever for project visits to the region,” says Joe Melvin, the Commission’s marketing manager.
Project visits along with a broad assortment of other 2010-2011 performance data were released in September by the Commission. Contacts from energy and food processing companies led the way in visits, the report says, accounting for 13 and eight, respectively. Client visits, which occurred across the region’s 10 target cluster areas, spiked between March and June of 2011, building an encouraging wave of momentum into the current fiscal year. “We probably have the best project pipeline right now that we’ve had in four years,” Mr. Melvin added. The Commission’s marketing efforts last year resulted in the generation of 116 leads for the region.
The report was presented to the Commission’s board of directors and to its Technical Advisory Group (TAG), a panel of local, regional and state economic development allies and partners. The data were also distributed to the board of directors of the North Carolina Partnership for Economic Development (NCPED), a non-profit coordinating entity that consists of leaders from all seven of the state’s regional partnerships and the N.C. Department of Commerce.