Region Takes its Message to Southern California

The high costs and heavy regulation faced by California businesses are yielding opportunities for Southeastern North Carolina. A group of local economic developers recently visited the Golden State, making the case for the region’s affordability and pro-business climate.

“Everybody we met with seemed very positive about North Carolina,” reports Brandon Plotnick, manager of marketing and public relations for the Fayetteville-Cumberland Economic Development Corporation. Plotnick joined Gary Lanier, economic development director in Columbus County, and The Southeastern Partnership’s Director of Business Development Joe Melvin in a four-day recruiting mission to Greater Los Angeles.

The group visited a variety of companies across sectors ranging from metalworking and food processing to software development and customer-contact centers. “It was an eye-opener,” Plotnick says. “The expense of doing business in California is difficult for a lot of companies.” Energy and labor costs, along with new state regulations, were on the minds of business owners and managers the group visited. “The businesses we spoke to liked North Carolina’s location along the central East Coast, our diversity and affordable housing,” he says.

The Southeastern Partnership worked with 310 Marketing in setting up visits with interested companies. The region’s outreach continues in October with participation at the Canadian FDI Forum in Toronto.