Drone Videos Enlisted to Market Southeast Properties

Unmanned aerial vehicles – commonly called “drones” – help the U.S. military gather intelligence and enable first-responders to assess damage from natural disasters. They are also now helping economic developers give clients and consultants a birds-eye view of industrial properties. As part of a group arrangement for its 18 counties, NC Southeast is helping make high-quality drone videos a key regional marketing tool.

“This is crystal-clear video footage that gives prospects a realistic perspective on industrial properties, and it also creates a sense of excitement about the region,” says Joe Melvin, director of business development for The Southeastern Partnership. “More than data or testimonials, these videos empower our target audience to look at those assets that are most relevant to their location searches.”

Accompanying the aerial videos is voice-over audio discussing the properties and the advantages they hold for arriving businesses. For Columbus County’s Southeast Regional Park, the audio describes the property’s proximity to I-95 and the Port of Wilmington, along with its rare distinction of being “triple certified” as a location for consumer foods and beverage processors.

“They say a picture is worth a thousand words, and it’s really true,” says Gary Lanier, executive director of the Columbus County Economic Development Commission. “These videos are a convenient way for site selectors to make an initial evaluation of a property from anywhere in the world before sinking the time and effort into visiting the region.”