Goodyear Rides Again Tire Maker Shed Costs, Cheaper Products to Build a Turnaround

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AKRON, Ohio—Five years ago, the wheels had just about come off Goodyear Tire & Rubber Co. The 113-year-old tire maker was losing money, feuding with its workers and struggling to compete with foreign imports that undercut its prices at stores across the U.S.

Today, this industry icon appears to have regained traction after a painful transformation. It downsized operations, found common ground with union leaders and fought imports by using technology to turn its tires into prized consumer products. Goodyear is now profitable with a smaller, highly skilled work force and selling more premium-priced tires.

In the first half of ...

Source: The Wall Street Journal- You must have a subscription to the Wall Street Journal to read the full article.